Adairsville, Ga.—In a move that will simplify the specification of flooring and increase client service, Bolyu and LSI Floors, a supplier of luxury vinyl tiles and planks, announced a joint distribution agreement. This agreement will see the full weight of the Bolyu sales network support the sales and distribution of LSI Floors throughout the United States.
Both Bolyu and LSI Floors are excited by the opportunity to partner two product lines within one sales force organization. The companies share a corporate commitment to the environment and the mutual mandate to present high value products to the market in a simplified manner.
“The addition of an elegant, high designed LVT offering that complements our Bolyu brand allows our specifying community to resolve more needs with one phone call or one meeting,” said Glenn King, vice president of marketing for Bolyu. “In this move we have increased the service we provide to our clients, thus increasing our position as a valued resource.”
Rick Moffat, LSI Floors Creative Director and Founder, explained, “This alliance expands the possibilities available to the specifier and simplifies the sourcing process by providing a single resource for the two most critical flooring materials in any installation.”
The LSI Floors products have the option to match the carpet tile in thickness and scale making the two materials simple to integrate into multi-function areas where both materials are required to serve the needs of the facility. Joint presentation materials will be available shortly to highlight the complimentary color and patterns of the two lines further easing the specification of the two materials.
The joint distribution agreement will be in full effect at NeoCon 2011 from June 13 to 15. Both Bolyu and LSI Floors will present their combined product offering on the 11th floor of the Merchandise Mart in showroom 1170.