NSF rolls out two new programs to reduce greenwashing

Home News NSF rolls out two new programs to reduce greenwashing

Ann Arbor, Mich.—NSF International has two new environmental programs to meet the growing demand for science-based support to verify environmental product claims. NSF can now provide product category rule (PCR) development and environmental product declaration (EPD) verification across multiple product groups and industries. Adopted by European countries and growing in recognition in the U.S., PCRs and EPDs provide an international standard of communication to compare and report a product’s environmental impact throughout its entire life cycle.

Based on international environmental management guidelines (ISO 14025), Product Category Rules define how to conduct a life cycle assessment for a particular product group and what to include in the resulting report. A life cycle assessment measures inputs, outputs and environmental impacts of a product across its lifespan, from cradle to grave. The Environmental Product Declaration is the third-party-verified report that functions like a nutrition label to explain the data generated from a life cycle assessment.

As a leading ANSI-accredited developer of more than 70 American National standards, NSF’s National Center for Sustainability Standards (NCSS), serves as a Program Operator for developing Product Category Rules. The NCSS develops PCRs in a transparent and open process in accordance with internationally-recognized environmental standards.

NSF’s NNCSS has begun working with several flooring trade associations on the first North American PCR for resilient, carpet, laminate, tile, and wood flooring products, including:

  • Carpet and Rug Institute (CRI)
  • National Wood Flooring Association (NWFA)
  • North American Laminate Flooring Association (NALFA)
  • Resilient Floor Covering Institute (RFCI)
  • Tile Council of North America (TCNA)

Both the RFCI and CRI have a history of collaboration with NSF’s National Center of Sustainability Standards. RFCI participated in the development of the sustainability assessment standard for resilient flooring (NSF/ANSI 332), and CRI on the development of the sustainability assessment standard for carpet (NSF/ANSI 140). Both of these standards utilize life cycle assessments to support certification.

“Product Category Rule development provides the necessary foundation for life cycle assessment reporting and Environmental Product Declarations of flooring materials,” said Bill Freeman, RFCI consultant. “All three are essential to lend credibility to environmental data and provide our customers with a comprehensive tool to evaluate the environmental impacts of their flooring products.”

“PCRs and EPDs help eliminate greenwashing by providing industries and organizations with a verified, scientific and internationally-accepted method of supporting environmental product claims,” said Jane Wilson, NCSS director. “Professionals that specify and purchase these products will have verified data to use in analyzing and selecting environmentally preferable products.”

To learn more, visit nsf.org.

Must Read

‘Tom’s Tips:’ Defining convenience

https://www.youtube.com/watch?v=VpaupNVXnRk Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips. In the series, Tom Jennings, retail training expert, presents short video tips for...

Daltile launches Anders collection

Dallas, Texas—Daltile’s newly-launched glazed porcelain tile collection, Anders, features a soft concrete visual offered in both warm and cool grays in a 32 x...

5 ways to build customer relationships

(This article was originally published on entrepreneur.com. It has been edited for content and style.) Brand equity, loyalty or affinity are really just terms used interchangeably to...

How consumers discover products on social media

(This article was originally published at HubSpot.com. It has been edited for content and style.) Marketing is all about meeting people where they are—and often,...

Dal-Tile showcased in Mohawk ESG Report 2022

Dallas, Texas—Dal-Tile and its tile brands—Daltile, Marazzi and American Olean—are part of the newly released Mohawk Industries Environmental, Social and Governance Report (ESG Report...

Spartan Surfaces acquires HiLine Inc.

Bel Air, Md.—Spartan Surfaces acquired HiLine Inc., effective September 30, 2022. Based in Minneapolis, HiLine covers Minnesota, Wisconsin, Dakotas, Iowa and Nebraska. Spartan welcomes the HiLine...
Some text some message..
X