Armstrong names new residential marketing VP

Home News Armstrong names new residential marketing VP

Lancaster, Pa.—Armstrong has appointed Mara Villanueva-Heras vice president of Residential Marketing. In this position, she will be responsible for setting strategic direction, and managing marketing and branding efforts. Villanueva-Heras reports to Kevin Biedermann, senior vice president of residential floor products, North America.

She comes to Armstrong from Masco Retail Cabinet Group where she’s worked since 2007. As managing director of marketing Villanueva-Heras was responsible for setting Masco’s strategic direction and managing its marketing activities including branding, advertising, public relations, interactive, market research and product marketing. Prior to Masco, she was with Whirlpool and held several marketing roles for its KitchenAid and Whirlpool brands.

Biedermann said her “marketing savvy and extensive experience with strong brands will be an asset. She has the right combination of creativity and pragmatism to drive differentiated customer-focused solutions and integrated communications and merchandising for the residential flooring business.”

For more information, call 877.276.7876.

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