Florida Tile products certified to contain minimum 40% recycled content

Home News Florida Tile products certified to contain minimum 40% recycled content

Lexington, Ky. — All domestically produced Florida Tile porcelain products have been certified to contain at least 40% recycled content, thus setting a new standard in an industry eager for valid environmental initiatives.

The certification was made by the independent Bureau Veritas, a third-party world leader in conformity assessment and certification services, established  in 1828, with the stated mission… “to seek out the truth and tell it without fear or favor.”

“This achievement is just the latest step in Florida Tile’s ongoing CARES (Creating A Responsible Environmental Strategy) program,” said company president Michael Franceschelli.

“In early 2011, we contracted with Bureau Veritas which conducted a painstaking assessment of our claims and our processes. In December, we were awarded certification verifying that all of the porcelain product lines manufactured in our Lawrenceburg, KY factory incorporate at least 40% pre-consumer recycled content,” he added.

“The certification is not only a great achievement for Florida Tile but also an industry first,” according to Franceschelli. “Other US manufacturers have successfully achieved high recycled content with certain colors or among some series, but not across the board in porcelain and definitely not to this extent.”

How did Florida Tile do it? According to Franceschelli, “We’ve been working at it for a long time, consistently incorporating increasing amounts of recycled content into our domestically produced tiles. Starting in 2007 with a major upgrade of our facility in Lawrenceburg, we created a system allowing us to recycle and reuse the byproducts of our manufacturing process, including water used in production, clay, unfired tile, dust and unfired ceramic tile. We built on that initiative by sourcing raw materials close to the manufacturing facility, including some with high levels of post-industrial recycled content.”

“Then last year we went on line with a proprietary system which allowed us to regrind fired porcelain and to reintroduce it into the body of new tile.”

“We knew all along that our CARES initiative is the right thing to do, but with green washing so prevalent in every industry, including our flooring and interior coverings marketplaces, Florida Tile felt the need to prove its claims via independent validation for the sake of the industry and our own credibility,” Franceschelli added.

“Now our customers, whether they be designers, architects, builders or the end customer, will have the satisfaction of knowing that their US-made product not only meets current GREENGUARD guidelines but in fact leads all brands with an across-the-board recycled content.”

For more on sustainable attributes of Florida Tile products, visit floridatile.ecoscorecard.com or www.floridatile.com

 

Must Read

Annual Product Guide 2022

As supply chain slowdowns eased, flooring manufacturers got back to the business of delivering winning products to their flooring retailers. Indeed, FCNews’ 2022 Annual...

Happy Feet welcomes three new hires

Chattanooga, Tenn.—Happy Feet International, a producer of luxury vinyl plank and tile headquartered here, welcomed three team members to its management team. Scott Jones,...

NAFCD Annual Convention welcomes new exhibitors

Chicago—The 2022 NAFCD + NBMDA Annual Convention is taking place here November 1–3. During this event, distribution executives will have the opportunity to grow...

Shaw recognized as a ‘Best Employer’ in 2022

Dalton—Shaw Industries has been voted the 2022 "Best of the Best Employer for Industrial Manufacturing" in the Chattanooga Times Free Press’ people’s choice awards....

FCEF partners with Taylor Adhesives

Dalton—The Floor Covering Education Foundation (FCEF) has partnered with Taylor Adhesives, a leader in high-quality flooring adhesives and substrate coatings, to help grow technical...

Mapei’s Brittany Storm named LEED Fellow 2022

Deerfield, Fla.—Mapei Corporation’s sustainability manager, Brittany Storm, has been selected to the 2022 class of LEED Fellows by the U.S. Green Building Council (USGBC)...
Some text some message..
X