Justin Timberlake launches rug line

HomeNewsJustin Timberlake launches rug line

Santa Monica, Calif. — Justin Timberlake is the latest celebrity to jump into the home arena with the upcoming launch of HomeMint, the newest celebrity-endorsed, subscription-based site from venture-backed e-commerce company BeachMint.Launching this Spring, HomeMint.com will offer a collection of home and art items curated and designed by the musician and actor and his interior decorator Estee Stanley. Consumers who pay a monthly membership fee of $9.99, which can then be applied as a credit towards any purchase, will get such benefits as exclusive member pricing, early access to limited edition products and personalized selections, though the line will be accessible to nonmembers as well. Items will range from $10 for accessories to $10,000 for unique objects and art, and includes such categories as housewares, tabletop, furniture and rugs.

“HomeMint combines my love of architecture and interior design with my passion for technology and social media to create a brand that offers aspirational designs for the home at accessible prices,” Timberlake said.

BeachMint has previously launched subscription-based, e-commerce sites with celebrities Jessica Simpson, Kate Bosworth, Mary-Kate Olsen and Ashley Olsen.

“HomeMint is a natural addition to our family of brands. BeachMint’s social commerce experience is about personalization and curation and there is no place that’s more important than a customer’s home,” said Diego Berdakin, president.

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