Wools of New Zealand sponsors Brilliant Choices

HomeNewsWools of New Zealand sponsors Brilliant Choices

October 15 thru November 30 will bring added incentive for consumers to choose branded Wools of New Zealand carpet and rugs thanks to Brilliant Choices Wool Carpet Sale, a four-win program designed to benefit consumers, Premier Partner retailers, wool carpet manufacturers and the Heifer Organization.

Wools of New Zealand’s participating mill partners will offer Premier Partner retailers a minimum 10 percent off wholesale prices for Wools of New Zealand brand products during the promotion.

“This event goes far beyond a sale,” explains Hallie Cobb, marketing director, North America, Wools of New Zealand. “It is an educational and fun way for us to spread the news about wool’s benefits, while differentiating Premier Partner showrooms that are committed to wool.”

Wools of New Zealand provides retailers with a number of creative elements for promoting in-store sales including print and internet ads, emails, posters and more. In addition to promoting wool’s benefits, the program takes the opportunity to help others with a donation to the Shear Joy/Heifer International program that provides sheep to needy families. Since 1944, Heifer International has provided livestock, seeds and trees and extensive training to improve the lives of the poor. Today, it operates in more than 50 countries.

Wools of New Zealand’s Premier Partner Program is a group of leading luxury showrooms supported by exclusive advantages that differentiate their business and increase their wool-selling power.

Must Read

Starnet helps members ‘chart their course’

Amelia Island, Fla.—Many of North America’s largest and most influential commercial floor covering contractors assembled here this week for the 2024 Starnet spring conference....

Tarkett to take part in Chicago’s Design Days

Chicago—As more than 40,000 people from across the global design community gather in Fulton Market District from June 10–12 for Chicago's Design Days, an...

Retailers React: How is the home remodeling business in your market?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

i4F to exhibit 2024 Domotex Asia/ChinaFloor

Shanghai, China—i4F, a group of companies providing patents and technologies to the flooring industry, is participating as an exhibitor at this year’s Domotex Asia/ChinaFloor...

Higher mortgage rates hammer builder confidence in May

Washington, D.C.—With mortgage rates averaging above 7% for the past four weeks per data from Freddie Mac, builder sentiment posted its first decline since...

Multifamily developer confidence declines in first quarter

Washington, D.C.—Confidence in the market for new multifamily housing declined year-over-year in the first quarter of 2024, according to results from the Multifamily Market...
Some text some message..
X