Winners announced in 2012 Armstrong i2r design competition

Home News Winners announced in 2012 Armstrong i2r design competition

LANCASTER, Pa. – Armstrong World Industries announced today the four winners of the 2012 i2r (ideas 2 reality) professional design competition where commercial architects, interior designers and specifiers showcase their creativity with sketches and installed project photography using Armstrong Commercial Floors, Armstrong Commercial Ceilings and Wall Systems in “idea” and “reality” categories. 

The competition, now in its second year, recognizes outstanding floor and ceiling design as part of the beauty and function in education, healthcare, retail, corporate, or hospitality environments. The winners were selected from over 150 entries from across the United States. Submissions were judged on the creativity of the design, use of Armstrong products, originality of the design and the successful incorporation of other interior products. Idea winners were chosen by online popular vote and Reality winners were judged by a panel of International Interior Design Association (IIDA) professionals.

The 2012 i2r award winners are:

Armstrong Commercial Flooring

Armstrong Commercial Flooring i2r Reality winner 2012

  • Reality Winner: Michael McCoy, Michael McCoy Architects, for the Mid-Del Schools – Carl Albert Middle School Home Economics Department, for a renovated classroom transformed by Armstrong Luxury Vinyl Tile Flooring, Natural Creations.  According to McCoy, “the quality and selection of product available is extraordinary, especially given a school’s budget.”
  • Idea Winner:Amanda McAlpine, AEWorks, for a Laboratory Floor Design , which uses Armstrong-Medley Sheet Flooring for its extensive color palette as well as for its installation and maintenance attributes.

    Armstrong Commercial Ceiling & Wall Systems

Armstrong Commercial Ceiling & Wall Systems i2r Reality winner 2012

  • Reality Winner: Christina Brown, Eastlake Studio, for Interactive Data where MetalWorks ceilings were used in the consolidation of three Chicago offices into a new loft space. “The flexibility of the ceiling system allowed us to implement the design without product restriction,” said Brown.
  • Idea Winner: FM Solutions for Infusions Pinwheel, an inventive use of Infusions Canopies and WoodWorks ceiling products to represent ‘Nature in Motion’.

As an extra bonus, Armstrong awarded cash prizes to the top two entries that demonstrated the best use of Clouds or Canopies in Commercial Ceilings and Natural Creations or Rejuvenations  in Commercial Flooring.  The Ceiling/Wall System special prize was awarded to Bridget Blank, Cunningham Group Architecture, for Harrah’s Cherokee Casino & Hotel  High Limit Slots Feature for the use of SoundScapesShapes Clouds. The Flooring special prize was awarded to Rachel Smith, John C. Williams Architects, for the Gastroenterology Department Flooring Design using Natural Creations luxury vinyl tile.

Each winner receives a crystal trophy and has the opportunity to choose a Coalesse Hosu Chair by Patricia Urquiola, a $2,000 gift card, or $2,000 cash equivalent.

The distinguished panel of judges determining winners for the Reality category were IIDA professionals that included Susanne Molina, IIDA, CID, LEED AP, ID+C, Klawiter and Associates, Los Angeles, California; Stacy Reed, IIDA, LEED AP, ID+C, Gensler, Austin, Texas; and  Viveca Bissonnette, FIIDA, Assoc. AIA, CID, LEED AP, Hollander Design Group, San Diego, CA.

To view the winning entries, and for information on the 2012 Armstrong i2r Design Competition, visit

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