Florida Tile introduces Natura HDP – High Definition Porcelain

Home News Florida Tile introduces Natura HDP - High Definition Porcelain

Natura HDP in Hampton Blonde

Lexington, Ky. –Unexpected colors in the look of natural wood plank underscore Natura HDP – High Definition Porcelain, the latest in the series of High Definition Porcelain styles from Florida Tile.

Intended largely for commercial use, Natura HDP will find a home in residential settings as well. Natura HDP is ADA compliant and appropriate for commercial walls and countertops as well as in residential and most commercial floor applications.

According to Sean Cilona, marketing director, “The seven colors and the slightly distressed look of Natura HDP wood grains are in keeping with our traditional wood looks in porcelain tile, but the bold in colorations of the natural oak graining evoke the charm and character of historic seaside settings. Designers will love it.”

“The name Natura is an Italian word meaning natural,” said Cilona, “and this new High Definition Porcelain is Florida Tile’s modern interpretation of the most natural building block, wood. We began with the look of traditional oak plank and refined it to meet the current demands of today’s designers, architects and builders.”

The 6×24-inch planks and coordinating 24-inch bullnose are available in the following colors: Wilmington White, Nantucket Gray, Cape Cod Charcoal, Hampton Blonde, Cayman Red, Nantucket Blue and Charleston Brown.

All Florida Tile products, including Natura HDP – High Definition Porcelain, are third-party certified to contain at least 40% recycled content. The surface is compliant with the new ANSI DCOF Acutest requirements for commercial or residential surfaces expected to be walked on when wet, according to Cilona. He added that Natura HDP has passed indoor air quality and water absorption testing, is ANSI and NAHB Green Building Points approved, and will contribute to USGBC LEED points.

The product line is part of a revolutionary, all-new tile product category, HDP High Definition Porcelain,  a Florida Tile trademarked brand. It is the most technically advanced glazing system available today utilizing digital printing technology, similar to that which changed the television industry, to deliver the most realistic image possible.

Must Read

Hardwood enhancements bolster category’s lasting appeal

Hardwood may very well be the most aspirational flooring product (next to stone or ceramic tile). However, that doesn’t mean suppliers are relying solely...

Mohawk Group partners with water.org

Dalton—In celebration of World Water Day, Mohawk Group announced its partnership with Water.org in an effort to help increase access to safe water and sanitation...

Alliance Flooring day two commences

Cedar Creek, Texas—Alliance Flooring’s 26th annual national convention continued Wednesday morning with keynote speaker Scott Sandlin, executive vice president of the residential division, Shaw...

Happy Feet International introduces Perseverance line

Chattanooga, Tenn.—Happy Feet International has introduced Perseverance to its Black Label Collection. The extra-wide luxury vinyl planks are a 9 x 60 size that...

NeoCon 2023 keynotes look to hip hop, community, technology

Chicago—NeoCon has announced the keynote speakers for its 2023 edition, to be held here June 12-14 at The Mart. World-renowned futurist, Amy Webb (founder...

CFI develops credential for FCEF college program

Dalton—The World Floor Covering Association’s (WFCA) Certified Flooring Installer (CFI) program will now offer testing, credentialing and credit recognition for graduates of the Floor...
Some text some message..
X