Business Enrichment Center to debut

HomeInside FCNewsBusiness Enrichment Center to debut

Volume 26/Number 17; January 7/14, 2013

DALLAS—Surfaces 2013 is introducing the Business Enrichment Center (BEC), an area on the show floor dedicated to offering attendees a focused environment for education, networking, and socializing.

Within BEC,
 sponsored by GE
 Capital, attendees
will have the opportunity to sit and 
relax in a hip and comfortable atmosphere. Guests can also hear from key industry speakers on the Education Stage as they share advice and ideas on topics from which retailers can benefit, and easily and effectively implement in their businesses.

Some of the scheduled topics include: “Closing Sales with Consumer Financing,” presented by Brian Copps, relationship manager, GE Capital; “Don’t Compete on Price, Compete on Value,” presented by Sam Allman; “How to Compete with the Big Box Retailers,” presented by James Dion, and “Minute to Win it— Understanding Your Customer in 60 Seconds or Less,” presented by Caren McCabe.

The World Floor Covering Association (WFCA), whose booth is adjacent to BEC, will also present topics on the Education Stage. Featured speakers will be Tony King and Kathryn Baird, representing WFCA Direct, as well as John Simonson from WebStream Dynamics. 

In addition to the Education Stage area, BEC will feature a Social and Technology Trends Lounge where attendees can learn the most current developments in the world of Twitter, Facebook, Linkedin, blogs and mobile apps. Here, guests can better understand best practices as well as the benefits of incorporating them into their overall marketing plans. Some of the topics that will be presented in this area include, “Five Easy Ways to Use Linkedin to Improve Your SEO,” “Twitter as Your B2B Secret Weapon,” and “Three Rookie Facebook Mistakes That Will Kill Your Business.”

BEC will also feature a daily cash bar so attendees can enjoy a beverage while taking advantage of all of the area’s activities. Cash bars will be open during show hours.

“Providing our attendees every avenue to gain information and knowledge on how to improve their businesses and make them more successful is a huge focus for Surfaces,” said Amie Gilmore, show director, Surfaces. “BEC supports this focus yet does it in a relaxing, less formal manner.”

Surfaces 2013 will be held from Jan. 28 to 31 at the Mandalay Bay Convention Center in Las Vegas. Access to the BEC area is free to all attendees and is included with registration packages.

To register and receive more information about Surfaces, visit

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