Shaw guaranteeing top SEO ranking

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Dalton—Shaw Industries’ Shaw Web Studio (SWS) has already proven a benefit to those who have added the customizable website to their marketing strategies, but now there is another reason to take advantage of the multi-tiered program.

The company has partnered with Creating Your Space, a leading online marketing company, for a premier search engine optimization (SEO) package featuring “guaranteed search engine ranking presence,” for retailers across North America noted Misty Hodge, Shaw’s digital marketing manager.

The partnership, she added, makes its possible for dealers across the U.S. and Canada “to secure coveted online ranking space that encourages millions of consumers to start their buying process at a local flooring retailer. The fact we’re now offering guaranteed top ranking, together with all our other industry-leading assets and technologies, truly allows dealers to have a strong presence everywhere the consumer shops.”

SWS sites are designed specifically for flooring dealers’ unique needs, Hodge pointed out, and is a key reason why those who have incorporated the program are seeing success. “Research shows 61% of SWS users have had an increase in net sales, while 46% have seen an increase of 25% or higher. This is real performance; we’re helping retailers reach the online consumer and build their brand, turning browsers into buyers. The results [already speak for themselves].”

She said there are a number of areas where SWS provides dealers with distinctive assets and technologies, including:

•Neutral content that crosses manufacturers’ brands. “Content includes an automated interactive product catalog and inspiring content for their flooring consumers,” Hodge explained.

•Easy, customizable websites with full control. “The retailer chooses which suppliers and products to feature and market,” she said.

•Free mobile. Launched in October, Hodge noted this feature has already been “highly successful in helping retailers make their best first impression—at no additional cost.”

•Free support. “Shaw technical specialists are easily accessible by phone, email or chat,” she said.

To learn more about SWS and how it can increase your SEO, call 888.742.9932 or visit

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