Dallas—Quick-Step’s “Long Live Style” icons including a 7-foot tall high heel shoe, a 5-foot tall red lipstick and a giant bottle of nail polish were prominently featured as part of the company’s booth at The International Surface Event (TISE) 2015 and will continue to be used in merchandising for the remainder of the year.
“Quick-Step floors have always been about how well your style works with your lifestyle,” said Paij Thorn-Brooks, vice president of brand merchandising for Unilin, Quick-Step’s parent company. “Our style icons speak the consumers’ language, effectively communicating how household traffic, everyday spills and mishaps are no match for beautiful, stylish Quick-Step floors.”
Quick-Step’s key performance features such as extreme resistance to dents, fading, wear, dulling, water and scratching are represented in the brand’s 2015 merchandising through style icons that relate to the reality of consumers’ everyday lives. For example, everyday items such as a child’s red wagon, high heels, markers, or a glass of red wine are creatively used to illustrate the wear, dent, stain, and water resistance of Quickstep floors.