American Biltrite introduces AB Pure

Home Press Release American Biltrite introduces AB Pure

Sherbrooke, Quebec—American Biltrite has introduced AB Pure, a rubber flooring with a revolutionary patented formula with superior colorfastness. This means that colors will not fade under light compared to traditional rubber formulas. As a result, AB Pure is the only rubber flooring that can pass the ASTM F 1515 for colorfastness. American Biltrite is offering a 10-year warrantee, guaranteeing that the product will continue to meet this standard.

“For years it’s been common knowledge that rubber flooring has been known to fade, especially the lighter colors,” said John Kronemeyer, vice president of sales and marketing. “With the patented AB Pure formulation the viability that this product will not fade is a significant attribute.”

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