Boston—The Campaign for Wool was a Platinum Sponsor of the 40th Anniversary Celebration of The American Society of Interior Designers (ASID), held July 18 at the Museum of Fine Arts here.
The Campaign for Wool is a global initiative led by The Prince of Wales. The campaign was launched in 2010 and has quickly garnered leading brands and partners across the world to stand behind the natural, sustainable story of real wool. At the heart of the campaign’s agenda is to fulfill greater understanding of the versatility, performance and luxurious beauty of the fiber.
“Our Campaign aims to create a network of true understanding about real wool and to share this with the design world,” said Bridgette Kelly, interior textiles director, The Campaign for Wool. “This Platinum Sponsorship commends our wool to the ASID, which acts as a beacon for quality in design and design materials.”