Calhoun, Ga.—Mohawk Flooring has expanded its support of the 2016 Susan G. Komen 3-Day, placing more than 6,000 pieces of SmartCushion under the sleeping bags of walkers and crewmembers in cities across the country. In this three-day event held in seven cities, walkers cover 60 miles to accomplish one mission: a world without breast cancer.
Last year Mohawk provided 800 cushions for the Philadelphia 3-Day; this year soft, durable, eco-friendly SmartCushion will be waiting for weary walkers in all seven cities holding the event. The Susan G. Komen 3-Day walk is a critical fundraising event that has raised $810 million for breast cancer research, education, early detection and treatment since its inception in 2003.
More than 243,000 people will be diagnosed with invasive breast cancer in 2016. This statistic hits home for Mohawk president Brian Carson, whose wife was diagnosed in 2012. Carson recalls, “Our lives changed overnight. The diagnosis was devastating not only for my wife, but our entire family. I realized it is all of our responsibility to encourage our loved ones to get checked regularly.”
The company encourages its retail partners to become involved as well. “What can you do through our products, or through your business, to help drive breast cancer awareness and support for breast cancer prevention in your own communities?” asked Carson. “If there’s an opportunity for you to help with the cause, I would encourage you to do so.”
Mohawk retailers across the country have long been committed to the fight against cancer. Since 2001, Mohawk retailers have raised millions of dollars through Mohawk’s Decorate for the Cure/Specify for the Cure programs, in which Mohawk donates proceeds per square yard of SmartCushion and KaraStep carpet cushion sold—to Komen.
October is Breast Cancer Awareness Month, and throughout the month, Mohawk will be focusing on education in all of its social channels, including informative posts shared on Mohawk’s blog Creative Home. A video, “2016 Mohawk #CushiontheFight,” is now available on YouTube.
“Breast cancer awareness content has been customized for Mohawk retailers to post and share as well on their social platforms,” said Mollie Surratt, senior director of public relations, content and social media at Mohawk. “So many of us have been affected by breast cancer and this cause is perfect for reaching Mohawk’s target audience demographic to raise awareness while sharing our brand story.”
For more information on Mohawk’s Decorate for the Cure program, visit MohawkFlooring.com.