Dallas—In response to increased product demand, M S International (MSI) recently redesigned and expanded its Dallas showroom. Revamped floor to ceiling, the state-of-the-art showroom was carefully planned with the consumer experience in mind. The spacious showroom features upgraded lighting, several comfortable seating areas and a strategic layout to facilitate the shopping experience. Worktables and a conference room provide designers, fabricators and staff ample space to meet with customers.
“We’re incredibly excited about the completion of this project,” said Raj Shah, president of MSI. “Our goal with the Dallas redesign and expansion was to create a space that inspires our customers with color, texture and design personality to get them thinking about surfacing products in new and exciting ways. Backed by a seasoned staff of helpful professionals, the new Dallas showroom exceeds our expectations.”
The expansion nearly doubles the showroom size and includes many new displays and installs. The addition of several new decorative mosaic fixtures make it easier than ever for customers to browse more than 300 distinctive backsplash tiles, from traditional to contemporary. The showroom’s Slab Selection Gallery was updated with the latest countertop colors, as well as more premium and exotic colors, and a separate Q Premium Natural Quartz Slab Gallery was installed.
With over 500 of MSI’s newest and most popular items on display, including many products that reflect local market preferences, the upgraded Dallas showroom underscores MSI’s commitment to offering a full-range of surfacing products in a customer-friendly environment.