Dallas—Quick-Step has just completed the first year of its Influencer Outreach program. The campaign utilized the reach of two independent bloggers “Shanty 2 Chic” and “Ask Anna” to generate interest and loyalty for Quick-Step among the coveted Gen X and millennial shoppers.
“Savvy brands like Quick-Step are relying on blogger influencers for credibility among consumers,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood, North America. “Today’s consumers no longer accept at face value what a brand says about its products. Critically important to today’s consumers is that credibility is built organically. So brands are relying on influencers for credibility among these Gen X and millennials shoppers.”
In addition to creating brand credibility, Quick-Step’s program is meant to assist its retailers. “As with all of our marketing efforts, the ultimate goal of Quick-Step’s influencer outreach is to help our retailers make more money by increasing their sales of Quick-Step products,” Thorn-Brooks said.