Bradford, England—The Campaign for Wool (CfW) will attend The International Surfaces Event (TISE) 2017 with a declaration launched by The Prince of Wales outlining the international standards of the wool industry in caring for sheep and the benefits of choosing real wool for interiors and fashion.
Additionally, the company will pilot its new WoolRetailer.com platform, which positions wool to both consumers and retailers. Quality wool retailers need to achieve the “Wool Specialist” accreditation which will be available online later in 2017. Carpet retailers will be required to participate in a short test program and show they represent a number of quality wool brands to register.
“The Campaign for Wool is focused on promoting the performance assets of the fiber and building better understanding of those at retail level,” said Bridgette Kelly, interior textiles director, The Campaign for Wool. “Our aim of inspiring and educating ensures that the story of wool reaches consumers and they are informed about the long-lasting benefits of choosing wool for the home.”
Visit The Campaign for Wool at Booth 6353.