Metroflor evolves ‘The LVT Specialists’ marketing platform with new campaign

Home Press Release Metroflor evolves ‘The LVT Specialists’ marketing platform with new campaign

Norwalk, Conn.—As a follow-up to its 2016 “Metroflor – The LVT Specialists” campaign, Metroflor is unveiling its “Meet the LVT Specialists of Metroflor” campaign for 2017. This includes a series of videos accompanied by digital ads spotlighting the expertise and passion of its staff, as each explains his or her role as one of the company’s LVT specialists. A total of 10 videos representing diverse functions—from design, shipping and customer service to sales, technical and sustainability—will unfold throughout 2017.

“These new videos explain exactly why and how we are the LVT Specialists,” said Gary Keeble, Metroflor’s director of marketing. “Each person featured brings something unique to the table that adds value and credibility to our position as the category’s product authority. We expect this 360-degree view of our company and our talented professionals will build even more confidence and trust among consumers, retailers and distributors alike for doing business with Metroflor.”

The series’ first episode will feature Metroflor’s owner and CFO Harlan Stone describing how the company’s focus on innovation drives the company to constantly pursue the next innovation in LVT. In the second episode, Metroflor’s director of design Robert Langstaff will explain the process by which Metroflor creates its vividly authentic LVT designs. Rochelle Routman, Metroflor’s first chief sustainability officer, will explore what sustainability means to her and articulate Metroflor’s global accomplishments and goals in the third episode.

The videos will be spotlighted across Metroflor’s social media platforms, website,  the Metroflor LVT YouTube channel and on Metroflor’s blog, The Vibe.




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