Burke named digital marketing coordinator for Mullican Flooring

Home News Burke named digital marketing coordinator for Mullican Flooring

Johnson City, Tenn.—Mullican Flooring has appointed Heather Burke as digital marketing coordinator at the company’s headquarters here.

In her new position, Burke will be responsible for creating, coordinating, executing and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design and search engine optimization, and develop content for the Mullican website and social media platforms.

“Heather comes to Mullican with a deep background and a wealth of knowledge in digital marketing,” said Neil Poland, president of Mullican Flooring. “Her strong communication and creative-thinking skills are matched by her enthusiasm for producing top content for our consumers and retailers. We are pleased to welcome her to our team and look forward to increasing our digital presence across the hardwood flooring industry.”

Burke, a native of Kingsport, Tenn., earned a bachelor’s degree in art and a bachelor’s degree in business administration, both from East Tennessee State University in Johnson City. Her interests include integrated marketing communications, digital platforms, photography, Spanish and graphic design.

“I am very excited to be joining the Mullican family,” Burke said. “Mullican Flooring is nationally recognized for manufacturing high-quality, sustainable hardwood flooring products, and I look forward to helping them achieve their digital marketing and communications needs.”

Must Read

Cali Vinyl adds four colors to Mute Step collection

San Diego, Calif.—Cali Vinyl is adding four colors to the Cali Vinyl Pro Mute Step collection, launched last winter. The new colors are the existing Cali Vinyl top-sellers Gray Ash,...

CCA Global Partners launches Mobile U app

Manchester, N.H.—The University team at CCA Global Partners has enhanced its Online University platform to make training even easier to access with the launch...

LIVE: Connect 2020 Day 5

Suppliers showcase bevy of new SPC offerings The first week of Alliance Flooring’s two-week Connect 2020 concluded with Engineered Floors, Metroflor, Emser and Armstrong providing...

Shaw Industries advances ‘sustain[HUMAN]ability’ efforts

Dalton—Shaw Industries has released its eleventh annual sustainability report. The 2019 corporate sustainability report focuses on the company’s people-centric approach to sustainability: sustainability. The report...

Retail Recovery Across America: McSwain’s Carpet & Flooring

https://youtu.be/Xj4waRz8kdk The FCNews Retail Recovery Across America video series continues with a visit to Jason McSwain, owner of McSwain's Carpet & Flooring, a 52-year-old retailer...

Swiff-Train Distribution welcomes Cole Hood as director of sales

Houston—Swiff-Train Company has newly appointed Cole Hood as the company’s director of sales for Swiff-Train Distribution. In this role, Cole will lead the Texas,...
X