Mohawk expands Pergo Extreme

HomeCategoriesMohawk expands Pergo Extreme

Calhoun, Ga.—Mohawk is expanding its Pergo Extreme rigid vinyl flooring line with the debut of the Wood Fundamentals collection. Recently launched, Wood Fundamentals is Made in the USA and features 10 realistic wood looks and worry-free performance.

“Wood Fundamentals provides specialty retailers another solution for shoppers looking for Pergo, the leading flooring choice for today’s modern, busy families,” said John Sommers, Mohawk’s president of resilient. “The collection also helps retailers target those seeking out products made domestically, a shopping behavior that continues to increase, along with providing the look and performance that these consumers want.”

Exclusively offered to Mohawk Edge retail partners, Wood Fundamentals adds to Pergo Extreme’s current four collections of higher-end wood and stone-look visuals. The collection epitomizes “High Performance Runs Deep in every way.”

Authentic textures and all over embossing provide consumers with some of the most extraordinary designs ever achieved. Each SKU is 5 mil thick and has planks that are 7.5 inches wide by 48 inches long. Deeper protection comes in the form of Pergo dent-free technology that provides extreme protection against scratching, denting and gouging.

“Like the rest of our Pergo Extreme line, Wood Fundamentals is constructed with a solid stone-polymer composite and layered with an enhanced lacquer finish,” explained Sommers. “The result is a strikingly beautiful floor that is 100% dent proof, pet proof, kid proof and waterproof.”

Additionally, Wood Fundamentals has a no acclimation guarantee, and Mohawk’s innovative Uniclic Locking System makes it easy to install.

“Priced at a newer, more affordable price point, the collection allows retail partners to now offer a trade up story within our Pergo Extreme line,” said Sommers. “New graphic updates to current in-store displays will help RSAs easily tell this story and will provide a more intuitive shopping experience for the consumer as well.”

Must Read

Mannington celebrates 110-year family history

https://www.youtube.com/watch?v=dt1tbvU9JZM Less than 1% of family businesses reach the fifth generation, and even fewer make it to 110 years in business. As a fifth-generation, family-owned...

Carpet stats: High rates put damper on soft surfaces’ comeback

There are no moral victories or participation trophies when it comes to statistical years. As NFL coaching legend Bill Parcells used to say: “You...

Daltile continues support of R.I.S.E. program

Dallas, Texas—As July 4th weekend approaches, Daltile has taken a step back from flooring and refocused its attention on its participation with the Gary...

Shaw Contract launches Origin of Color carpet tile

Cartersville, Ga.—Shaw Contract has unveiled Origin of Color, its new carpet tile collection inspired by the cultural significance of color throughout history. Drawing from...

Tuesday Tips: Customers who move the needle

https://www.youtube.com/watch?v=3IUdZWeWnpY&t=1s   Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer...

NAFCT appoints Scott Bohaker as new executive director

Gray Court, S.C.—The National Association for Floor Covering Technicians (NAFCT) appointed Scott Bohaker as its new executive director. The new director is said to...
Some text some message..
X