Happy Floors adds Tressa Samdal

Home News Happy Floors adds Tressa Samdal

SamdalMiami, Fla—Happy Floors has added Tressa Samdal to its team as the new director of Easy Luxury marketing and product management. Samdal will oversee Happy Floors’ foray into resilient flooring with the introduction of its Easy Luxury brand of luxury vinyl tile.

“Tressa’s dedication and expertise make her integral to the leadership of our company,” said James Nowicki, CEO. “Her extensive knowledge in the field of LVT makes her a valuable part of our goals for the new year and beyond. She is truly a welcome addition.”

It is new territory for Happy Floors, but not for Samdal. She brings with her over 15 years of flooring industry experience in both marketing and product development leadership roles. In her previous positions as director of marketing and product for Florida Tile and senior design development manager at IVC/Mohawk, she was well known for brand building as well as creating and bringing innovative designs to market, the company said.

“I am delighted to be leading this team,” Samdal said. “I have found Happy Floors to be a great assembly of creative and driven individuals and together we will be initiating some exciting and ambitious goals for 2021. I know this will be a milestone year, and it is just the beginning.”

Must Read

Accessories: Moldings, trim provide the finishing touches

Moldings and accessories are a crucial part of the flooring journey and are not just a “one-size-fits-all” solution. Different kinds of floors and room...

Housing affordability falls to lowest level since Great Recession

Washington, D.C.—Rising mortgage rates, high inflation, low existing inventory and elevated home prices contributed to housing affordability falling to its lowest point since the...

AFA dissolves, donates $135,000 to GNTC

Dalton—Due to pandemic-related revenue shortfalls and event cancellations, the American Floorcovering Association (AFA) board of directors voted to dissolve the advocacy organization, according to...

Cali launches Cali Rugs collection

San Diego—Cali is launching Cali Rugs, a new collection of area rugs designed to complement the omni-channel company’s flooring and decking. Customers looking to...

Crossville recognized as eco-leader

Crossville, Tenn.— Crossville was recently recognized as an eco-leader by Green Builder Media. Crossville said its commitment to sustainability is the standard bearer for...

How to better leverage Instagram in business

In the realm of social media, Instagram remains one of the staple platforms alongside Facebook, Twitter and the newest member—TikTok. Since its launch in...
Some text some message..
X