Calhoun, Ga.—In 2021, Karastan will introduce new technologies into its soft surface portfolio that are designed to allow homeowners to live beautifully by merging modern classics with handcrafted visuals and stunning colorations, the company said.
“Karastan has always been an industry leader in color, and our new ColorMax technology expands on that leadership by providing beautifully blended colorations with superior color clarity,” said Jason Randolph, senior vice president of residential sales for Karastan. “The proprietary dyeing processes create a high-definition visual with unmatched color depth, uniformity and clarity. We will also be expanding our KaraLoom technology, which replicates hand-crafted, woven wool visuals with new constructions and colorations, including ColorMax.”
In 2021, the brand will introduce 24 new Karastan soft surface products—one of the largest broadloom introductions in the history of the brand. The assortment features a wide variety of constructions including patterns, loops and textures in what the brand called the latest and most fashionable colorations. The products are also durable, manufactured with premium fibers including nylon, SmartStrand and wool.
Karastan carpets with ColorMax technology aims to bring designs and patterns to life with sharper, crisper and more precise color. The proprietary dyeing process creates intense color depth in every fiber for superior color clarity and saturation. ColorMax makes a consistent, balanced visual throughout the entire floor with blended natural colorations.
Karastan is expanding on the recent launch of its KaraLoom technology. The products replicate the look of woven wool carpet. In 2021, the Karastan assortment will include six new styles in what it calls some of today’s most popular visuals. The new products feature large, chunky loops, intricate patterns and bold multicolor loops with fashionable color palettes.
Karastan retail partners can expect a comprehensive merchandising assortment, the brand said, featuring traditional card and cut set samples with new feature programs designed to highlight the latest innovations and styles. Karastan said it will continue to provide first-class marketing support through dealer advertising options and national promotional events.