Woodbury, N.Y.—Stanton Carpet Corporation introduced the Stanton Room Visualizer to it’s B2C and B2B websites in an effort to elevate the online consumer research experience, innovate technology and deliver a highly qualified lead to its customers.
“The rendering capability is second to none; this ground-breaking tool is an awesome addition to our already robust stantonb2b.com site and a great added value for the consumer to assist in their decision making process and make it easier than ever for RSA’s to win business,” said Jonathan Cohen, chief executive officer of Stanton.
Instagram and Pinterest have helped drive consumer demand for made-to-order area rugs and stair runners, according to the company. “Stanton has significantly elevated our digital initiatives across the board, commanding consumer attention on those channels and strategically driving business to our customers’ showrooms,” said Christine Zampaglione, senior director of marketing.
The Stanton Room Visualizer is designed for the end user to virtually see exactly how a pattern of their choice will look in their space. “Our goal as a luxury flooring brand is to drive the consumer via our website or social media to our customers’ showrooms with a flooring purchase decision as close to firm as possible,” Zampaglione added. “The unique nature of our side by side comparison and stair runner visualization tool will help our customers close deals.”
Not all styles are currently available through the Stanton Room Visualizer but the company said it will add more SKUs as it evaluates the tool’s new functionality and success. The offerings of the new tool include the following:
- Wall to wall carpet, luxury vinyl, area rugs from wall to wall as well as the ground breaking stair runner tool
- Upload a photo of the space or choose from a broad assortment of residential settings
- Filter carpet by color and pattern style
- Filter LVP by size and color
- Filter rugs by size
- Search by pattern name
- Ability to rotate the direction of the floor or carpet
- Move a rug into place
- Paint the walls the color of your choice
- Comparison slider mode showcases two favorite styles side by side to help firm up the purchase decision
- Print the image, export as a PDF or JPEG to easily share on social media or email or go directly to a product detail page for more information