Mohawk Group bringing Waterways Project to EFA

Home Commercial Mohawk Group bringing Waterways Project to EFA

The Waterways Project
Large & Local

Chattanooga, Tenn.—Mohawk Group is bringing its latest initiative, The Waterways Project, to the upcoming Environments for Aging Expo & Conference (EFA) here. From August 28-August 31, 2021, visitors to booth 918 will be able to journey through new products, technologies and innovations that give back to the living waters that sustain us all, the company said.

“The EFA is providing a valuable conference experience, and we are happy to be exhibiting in 2021,” said Jackie Dettmar, vice president of commercial marketing and product development. “This year promises to be even more exciting, as we have eagerly awaited the opportunity to invite industry professionals to experience The Waterways Project in person.”

As part of The Waterways Project, Mohawk Group will be showcasing its latest collection, Urban Shores, at EFA. Urban Shores honors river influence on world history by drawing attention to ancient cities built near waterways in order to enable transportation, energy and trade. Using Mohawk’s Pattern Perfect tufting technology, Urban Shores brings biophilic patterns to life through precision color placement with exceptional definition and clarity.

Large & Local: Reforestation, another product offered within The Waterways Project, is an innovative luxury vinyl tile that features clean wood visuals and minimal grading as well as rustic visuals with course graining and circle sawn textures. Each color within the Reforestation collection is named after a mountain gap or destination close to Mohawk’s zero-waste-certified North Georgia production facility, paying homage to the local vegetation and driving efforts toward reforestation. The collection is also produced using 100% post-industrial recycled materials.

“At Mohawk Group, we are committed to giving back as we go forward,” Dettmar said. “The Waterways Project helps us accomplish this, fostering health and wellbeing for generations to come.”

Mohawk will also exhibit some of its latest innovations, including Personal Studio (p.s.), an interactive visualization and personalization platform to create personalized flooring solutions. “Our p.s. tool is poised to streamline the flooring industry,” Dettmar explained. “EFA offers us a wonderful opportunity to demonstrate this exciting tool and reconnect with industry professionals, bringing new value and resources to each other. This promises to be an inspiring year.”

Mohawk will offer an additional promotional experience with a free flooring mock-up opportunity to qualified registrants and attendees of the conference.

Must Read

Shaw named to ‘America’s Greatest Workplaces for Diversity 2023’

Dalton—Shaw Industries has been named to America’s Greatest Workplaces for Diversity 2023 by Newsweek. With research conducted by Plant-A Insights, the study reviewed more than...

David Gross named INSTALL executive director

Washington, D.C.—INSTALL appointed David Gross as its new executive director. Gross began his new position on Dec. 1, 2022, upon the retirement of the...

Mohawk debuts new SmartStrand Color Wall 

Calhoun, Ga.—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping...

Sika launches MB EZ Rapid

Chino, Calif.—Sika introduced MB EZ Rapid, a single-component, rapid-drying moisture barrier, adhesion promoter and substrate consolidator for all floor covering installations over critical substrates...

Jay Kopelson to receive WFCA Luminary Award

Las Vegas—World Floor Covering Association (WFCA) announced that Jay Kopelson, VP of corporate accounts at Mannington Mills, will receive its Luminary Award. The Luminary...

Tackling TISE: Show strategies from veteran show goers

Las Vegas—The pace of The International Surface Event (TISE) can resemble a track meet at times as attendees traverse the expansive Mandalay Bay Convention...
Some text some message..
X