Calhoun, Ga.—Quick-Step said it continues to reinvest in its top-selling NatureTEK Plus line in 2022, introducing new, stylish collections while refreshing its existing portfolio. Along with the innovative WetProtect TEKnology that includes lifetime waterproof protection for the surface and subfloor and GenuEdge TEKnology that provides added hardwood realism, NatureTEK Plus now features more pad-attached offerings.
“We wanted to enhance NatureTEK Plus holistically—from its style and design to its innovative performance TEKnologies,” said Greg Wiedbusch, vice president of distribution sales. “With more pad-attached laminate options, along with the brand’s best waterproof performance yet, we’re offering a reliable and attractive product.”
Quick-Step is debuting three new collections of NatureTEK Plus, all with the sought-after attached pad:
- The Perdestia collection features six classic wood-grain visuals, designed to highlight the natural beauty of oak with elegant cathedral graining
- Created with light distress markings for a rustic effect, the Tilleto collection offers two rich, dark wood tones and two modern gray hues
- The third collection, Nesprima, features five new decors with warm wood tones and coloring that highlights the wood grain pattern
Quick-Step is also expanding its top-selling Colossia collection with four new wider/longer styles in traditional and natural wood tones.
According to the company, the NatureTEK Matrix display has been updated to feature new graphics and more information about the products’ innovative performance TEKnologies, while including more samples on the front wing to provide consumers with increased visibility of top-selling products.