Happy Feet International introduces Perseverance line

Home News Happy Feet International introduces Perseverance line

PerseveranceChattanooga, Tenn.—Happy Feet International has introduced Perseverance to its Black Label Collection. The extra-wide luxury vinyl planks are a 9 x 60 size that are designed to bring sweeping wood grain details and authentic hardwood style to residential and light commercial spaces.

“Perseverance ensures comfort and durability while exhibiting a modern luxurious look,” said Casey Johnson, CEO. “Big, bold and beautiful is the best way to describe this showstopper.”

Happy Feet, in reference to its own perseverance through the pandemic, developed and launched this new Perseverance line in seven diverse, modern colorways. The product was designed for the Black Label Collection, a luxurious line that combines the look and feel of natural materials with the performance and durability of engineered wood. Perseverance has EIR embossing, which aims to add sophisticated and authentic wood grain details due to the embossing following the grain of the wood, making it feel and look like the real thing. Additionally, the painted bevel is designed to bring dimension and highlights to each board’s character.

“Perseverance is unrecognizable as LVP,” said Ladonna Hamlin, inside sales account manager. “At trade shows we have had dealers come to us and ask us, ‘When did you get into selling wood? We would love to carry the line!’ Little did they know, the embossing is what makes this LVP product look and feel just like wood.”

The new click locking system has an overall 6.5mm thickness, which includes a 1.5mm IXPE acoustical cushion for shock absorption and a soft underfoot. Beneath the 20-mil wear layer is a tough Stabilcor Plus core for extreme durability and stability.

Perseverance’s specially engineered surface, coating and thick wear layer make it pet friendly, kid friendly, waterproof and scratch and slip resistant.

Must Read

Tarkett refreshes Renewal series

Solon, Ohio—Tarkett has expanded its nature-inspired Renewal Series with two new prints. Inspired by the outdoors, the new designs, Veiled Grove and Ebbing Waves,...

Starnet announces new board members, officers

Columbus, Ohio—On May 20, 2023, Starnet Worldwide Commercial Flooring Partnership held a shareholder meeting for its voting stockholders of record. During the meeting the...

Daltile selected for Chip Wade’s new ‘Pinhoti Peak’ show home

Dallas, Texas—Expert craftsman and celebrity designer, Chip Wade, recently completed the year-long design and build of his ultimate show home, “Pinhoti Peak,” in the...

Lucida Surfaces promotes Herzog to regional sales manager

Wayne, N.J.—Lucida Surfaces has named Jacob Herzog regional sales manager. With this promotion, Herzog will be responsible for overseeing the North Jersey and New...

Mohawk Industries ranked among America’s Climate Leaders

Calhoun, Ga.—Mohawk Industries has earned a place among America’s Climate Leaders presented by USA Today. Mohawk was the only flooring manufacturer among the businesses...

Alan Greenberg Charity Golf Fundraiser to kick off in September

Adairsville, Ga.—The annual Alan Greenberg Charity Golf Fundraiser will take place on Sept. 13, 2023. This year will be the 21st year of hosting...
Some text some message..
X