Bel Air, Md.—Specialty flooring supplier Spartan Surfaces, a subsidiary of Floor & Decor, recently named Tiffany Davis its new brand development manager. Davis, who brings more than 20 years of experience in marketing and branding—most recently with One Flor USA—will work closely with Spartan supplier relations vice president, Joey Lester, and the rest of his team, in overseeing product branding and market strategy from concept to introduction.
“This role will allow our team to further develop our portfolio and better maintain current supplier relationships with our valued partners,” Lester said. “Tiffany brings a wealth of knowledge in the flooring industry in both commercial and residential sectors. Her strengths make her the right person to lead this initiative.“
Having worked with Davis when she was a part of the Teknoflor team, Spartan has firsthand experience seeing Davis’ work ethic and skill in industry marketing. She excels at developing brand strategies and regulating consistent messaging that align with a product’s strengths and key objectives.
“I’m most excited about joining a team with a ‘we over me’ culture and focused approach to the customer,” Davis said. “After working with Spartan as a supplier, I’ve had the pleasure of collaborating with various teams within the [Spartan] organization. Everyone walks the talk and truly believes that work should be fun—all while doing what’s best for the customer. This is a company culture I want to be a part of.”