WFCA receives 2023 Power of Associations award

Home News WFCA receives 2023 Power of Associations award

Dalton—The World Floor Covering Association (WFCA) is the recipient of the Power of Associations Silver Award from the American Society of Association Executives (ASAE) for its “We Are Part of the Solution” campaign. The accolade showcases how associations leverage their resources to drive positive change, advance industry standards, foster innovation and improve communities worldwide.

“As the world’s largest organization representing the flooring covering industry, the WFCA is dedicated to being a strong advocate on issues that profoundly impact our profession, the customers we serve and the unified voices of our community and workforce, particularly in addressing the critical challenge of workforce shortages,” said WFCA CEO, Scott Humphrey. “We Are Part of the Solution exemplifies the power of collaboration and dedication within our industry. It is an honor to be recognized by ASAE.”

The We Are Part of the Solution campaign marks a significant milestone as the first-ever industry-wide initiative to address the critical shortage of skilled floor covering installation professionals. At the helm of this effort, WFCA spearheaded the creation of the Floor Covering Education Foundation (FCEF), a strategic platform that plays a pivotal role in recruiting, offering scholarships and facilitating the placement of future installers, thereby ensuring the industry’s long-term sustainability and growth.

Congratulations to WFCA for exemplifying the impact associations have on the industries and professions they represent and on society at large,” said ASAE president and CEO, Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.”

With an unwavering dedication to solving industry challenges, WFCA’s We Are Part of the Solution campaign continues to serve as a driving force for positive change. It embodies an inspiring call to action, urging the flooring industry to unite and foster a strong and skilled workforce, ensuring a brighter future for all.

To learn more about FCEF, visit the FCEF website.

Must Read

AHF reaches agreement to acquire Crossville

Mountville, Pa.-AHF Products, whose portfolio currently comprises more than a dozen brands, expects to add another well-known name (and category) to its offering. FCNews...

Cali launches Vinyl Windandsea High Tide collection

San Diego—Cali has unveiled the CALI Vinyl Windansea High Tide collection, a lengthier upgrade to its classic Windansea series, now denoted as Low Tide. Designed to...

Emser Tile releases 2024 catalog

Los Angeles—Emser Tile has released its 2023/2024 catalog, available both in print and online. The newly released 450+ page resource offers an extensive and varied...

Latest innovations in subfloor solutions

Most professional installers would agree the ultimate success of any flooring installation largely depends on the condition of the subfloor that lies beneath. To that...

AHF announces exclusive partnership with Spartan Surfaces

Mountville, Pa.—AHF Products has entered into a strategic agreement with Spartan Surfaces, effective September 21, 2023. Spartan Surfaces will have exclusive distribution for the...

FCEF awarded federal grant for installation training

Dalton—The Floor Covering Education Foundation (FCEF) has been awarded a federal grant to fund installation training programs at several colleges in Alabama over the...
Some text some message..