Solon, Ohio—Johnsonite, which joined the Tarkett family of brands in 2005, has a new product-specific Environmental Product Declaration (EPD) for its rubber tile, which details health and environmental impacts of each ingredient, as well as embodied carbon from cradle to gate. The EPD shows that Tarkett’s carbon footprint for rubber tile is up to 20% lower than equivalent products in the industry.
Committed to changing the game with circular economy and to reducing its carbon footprint, Tarkett and Johnsonite have implemented an eco-innovation strategy based on Cradle to Cradle principles. Many Johnsonite products, including all rubber tile collections, are Cradle to Cradle Certified on the basis of five criteria: material health; product circularity; renewable energy and climate requirements; water stewardship; and social fairness. When the products reach their end of life, the company’s ReStart program makes it possible for them to be repurposed or recycled.
“The global Tarkett family of brands has focused on reducing the organization’s Scope 1, 2 and 3 greenhouse gas emissions through environmental management, eco-design, supplier engagement and circular economy solutions,” said Roxane Spears, vice president of sustainability for Tarkett North America. “All Johnsonite products are made in the United States at plants that operate on closed-loop water systems and 100% renewable energy. Simultaneously, we’ve responded to customer demand for products that contribute to green building certification standards with Cradle to Cradle Certified products. Worldwide, we hold 19 Cradle to Cradle certifications and 14 Cradle to Cradle Material Health certificates.”
Today, Tarkett continues to invest in the Johnsonite brand, with 2-week lead times to distributors expected to be achieved across the portfolio by the end of 2023. The company said it also has plans to introduce new products under the Johnsonite brand in 2024.
“We reintroduced the Johnsonite brand last fall because it remains an iconic name in the industry, often considered synonymous with both product and service quality,” said Sonia Serrao, senior director of brand marketing for Tarkett North America. “We remain committed to that high level of craftsmanship and integrity.”
To underscore Tarkett’s commitment to the Johnsonite brand and refresh its presence in the marketplace, a new campaign, Made Right Means Johnsonite, was launched this summer. Through a series of videos and print advertisements, the campaign highlights the longstanding tenure and passionate commitments of several Johnsonite associates as they share what makes Johnsonite’s quality and service levels truly unique.
“I am so proud of our Johnsonite campaign and feel privileged to be able to re-launch an iconic brand,” Serrao said. “Johnsonite is known for its customer intimacy and flexibility, and this campaign features our very passionate colleagues who make that happen. We are honored to tell their stories.”