Calhoun, Ga.—Mohawk announced a strategic realignment of its residential sales and marketing organization to better meet evolving customer needs and simplify the flooring journey.
The move reflects Mohawk’s focus on becoming easier to work with while delivering greater clarity and consistency across every customer touchpoint.
“One of leadership’s most important responsibilities is ensuring the organization evolves alongside its customers,” said Ken Walma, president of Mohawk Flooring North America. “This realignment reflects our commitment to listening closely and structuring our teams to better meet customer needs today and in the future.”
New channel-focused structure
As part of the reorganization, Mohawk created two dedicated channel teams within its residential organization.
The professional team will serve specialty flooring retailers, builders and multifamily customers who manage product selection, sales and installation. The consumer team will focus on do-it-yourself customers and the channel partners who support them.
Mohawk appointed Jeff Meadows as president and chief commercial officer to oversee both teams and strengthen alignment between sales and marketing. Jason Randolph was promoted to senior vice president of the professional team. Mohawk has launched a national search to fill the senior vice president role for the consumer team.
The company also named Laura Bartley vice president of customer loyalty and rewards. She will lead programs designed to drive customer success and long-term growth.
“Bringing all customer-facing functions under one umbrella allows us to move faster and deliver more solutions,” Meadows said. “From strategy and merchandising to marketing, sales and service, this structure creates a more seamless experience.”
Continued focus on product innovation
Mohawk said the organizational changes will not affect its commitment to product innovation and quality. The company will continue developing flooring solutions designed to enhance residential spaces.
“I am confident this structure aligns our talent and resources around what matters most,” Walma said. “By streamlining how we engage with customers, we are positioning Mohawk for sustained growth and stronger partnerships.”