Salem, N.J.—With Mannington’s recent exit from the residential soft surface business, the company is going back to its roots and focusing its full attention on its growing hard surface portfolio. More specifically, the company is looking to leverage its well-earned reputation for styling and design across its resilient, hardwood and laminate offerings—all while honing its go-to-market strategies. “Expand the brand; restore the core,” said Jimmy Tuley, president, residential business, during a recent FCNews visit to the company’s headquarters here.
The primary goal, according to Mannington, is to provide its retailers with products that reflect what it calls “meaningful” innovation—which, in turn, will result in offerings that RSAs can leverage to sell more effectively and profitably.
During the visit, FCNews was treated to a sneak peek of Mannington’s latest intros and program updates. Joining Tuley were: Zack Zehner, chairman; Al Boulogne, SVP, residential product & marketing; Terry Marchetta, vice president of residential styling; and Renee Cannon, residential senior stylist.
Here is an overview of how Mannington is going to, ‘expand the brand; restore the core’.
ALL ABOUT ADURA
For Mannington, a big part of “restoring the core” essentially means re-emphasizing those categories in which it maintains a leading position, namely LVT/P. Case in point is it’s popular Adura selling system, which aims to greatly simplify the specification process for RSAs while easing the selection process for consumers. “In this display you’ve got 45 planks, 24 rectangles, 24 tiles,” Tuley explained. “And everything but the tiles are offered in three different constructions: Adura Max, Adura Rigid and Adura Flex. Consumers don’t have to make a decision based on construction alone; they can choose a product based on a visual they like, and the RSA can then make a recommendation. It’s truly is a functional selling system.”
For 2026, retailers can expect to see more trendy offerings under the Adura umbrella.
HARDWOOD & LAMINATE
Mannington’s 2025 wood and laminate launches didn’t hit the streets until late third quarter, as the company made the conscious decision to focus on its signature resilient rollouts in the first half. For 2026, however, it’s going all in to make sure both categories are sufficiently represented in the new year. To that end, the company is rolling out a high-style wood visual called Artisan Walnut. In the laminate category, Mannington continues to expand its best-selling Restoration laminate collection with Everest, an 8 x 60-inch plank boasting a wire-brushed, European white oak visual.
‘DE-LUXXE’ LOOKS
Another standout visual in the Adura offering is Luxxe, which comes in a 12 x 24 tile as well as a hexagonal pattern. The product also features Mannington’s Tumbled Edge technology and NatureForm glazed texture—the latter designed to reflect ambient light. “It’s a beautiful stone pattern that has a lot of blush movement and a lot of color,” Marchetta said. “When the light hits it, you get these shiny, textural spots that provide more than just a visual differentiation between tile but also a textural differentiation between tiles.”
A PROUD ‘LINEAGE’
Years ago Mannington launched a real wood product called Triumph—a wide-plank product that combines three distinct species (maple, oak and hickory) on one board, shown above. Based on the success of that popular product, the company is looking to replicate that same visual but in a 7 x 60 vinyl plank collection called Lineage. “It’s a super cool pattern that represents a new innovation for us,” Marchetta explained.
NEXT-LEVEL VISUALS
Mannington garnered much attention for its Tumbled, Crafted and Sculpted Edge visual technologies unveiled at Surfaces in recent years. The company is looking to continue its award-winning ways with further enhancements to its tile visuals.
As an example, Mannington cited a new tile visual dubbed Lagos. To create this eye-catching visual, Marchetta and Cannon handcrafted the embosser that’s used to render just the right texture. The product also features a painted bevel to simulate grout lines. “It’s a beautiful 12 x 24-inch tile that features more of a natural stone visual,” Marchetta explained. “It’s got a lot of blush movement and a lot of textured surface.”
Mannington is also leveraging the latest technologies to render more realistic wood looks in LVP. The company is taking the wraps off European white-oak visuals that mirror the sawn-faced format that’s so desirable in real wood flooring today.
IT’S HIP TO BE ‘SQUARE’
Mannington launched its Simple Stairs program several years ago, and it was well received by retailers and distributors in the market. The product stands to only increase its appeal now that: a) the stair nosing is available in a square profile, which is trending in the marketplace today; and b) the stair treads are re-formed right here in Mannington’s Salem facility, utilizing the planks from existing Mannington collections. The benefit, according Boulogne, is an exact match every time.
