Dalton—The Certified Flooring Installers Association (CFI) named Mohawk its exclusive executive strategic partner during The International Surface Event.
The strategic partnership aims to strengthen installer education, expand technical resources and promote installation excellence across the flooring industry.
“Mohawk’s partnership with CFI shows strong manufacturer leadership in supporting the installers who determine the quality of every finished job,” said Scott Humphrey, CEO of the World Floor Covering Association. “By investing in installers, Mohawk helps ensure product performance translates into customer confidence and industry credibility.”
The collaboration builds on a long-standing relationship between the organizations. For more than 30 years, CFI has advanced the installation craft through hands-on education, professional certification and workforce development.
Mohawk brings installation-focused innovation through its product portfolio, including Mohawk Performance Accessories. The company has also supported installer advancement through involvement in the TISE National Installer of the Year Competition and participation in CFI’s expanded annual convention, which attracts more than 500 installers each year.
Together, the organizations will develop solutions that help installers address real-world challenges and evolving project demands.
“Flooring installers are the heart of the industry, bringing precision, expertise and pride to every job,” said Ken Walma, president of Mohawk Flooring North America. “With the ongoing shortage of experienced installers, we are eager to work with CFI to help build a stronger, more skilled and more connected industry.”