Cali expands Meritage hardwood collection

HomeNewsCali expands Meritage hardwood collection
Chardonnay Oak

San Diego, Calif.—Cali, the omni-channel sustainable building products company, is adding to its premium European oak flooring collection, Meritage, with three all-new colors. The collection now comprises 11 engineered styles.

All Meritage planks feature European white oak responsibly sourced from Lacey Act-compliant forests layered 4mm thick over a sustainable and stabilizing wood core. The stratified construction allows planks to be cut longer and wider, reaching 86 inches by 9½ inches—the longest, widest floors Cali offers. Wide plank wood flooring gives rooms a more expansive look and feel, perfect for open design plans. Building with engineered layers also enables each oak tree to yield four times as much flooring.

“The expansion of Meritage speaks to Cali’s success in penetrating the world of luxury hardwood flooring,” said Doug Jackson, president. “The fact that these beautiful oak planks remain so high quality at these dimensions, despite such a competitive price point, illustrates Cali’s ability to harness our expertise to best benefit the customer.”

In the wine world, a Meritage is a French Bordeaux style blend made in California. This flooring collection follows suit, sourcing high-end oak wood from European forests and infusing it with an environmentally friendly California character.

Meritage planks are live sawn, a luxury cutting technique that is said to best capture the wood’s trailing knots and other visual intricacies. European oak is particularly well-suited to treatments like staining and fuming, aimed at drawing out additional colors and wood grain details. Both techniques interact with the wood flooring type’s natural tannins to give planks a more weathered, rustic character.

Meritage flooring is wire brushed, tongue-and-groove milled and shielded by seven coats of a safe-for-the-home aluminum oxide finish. Each plank measures ⅗ inches thick and can be glued down or nailed with a glue assist. The collection is backed by a 50-year residential warranty and a 15-year commercial warranty.

The collection’s three new styles are Chardonnay Oak, Barbera Oak and Lost Coast Oak.

Must Read

PE and flooring: A marriage of convenience?

It sounds so simple in theory: Private equity firms invest capital and expertise into mature businesses in traditional industries in exchange for an ownership...

WFCA launches new brand identity

Dalton—The World Floor Covering Association (WFCA), the parent organization of Flooring Consultants and Training Inspection Services (FCITS), Floor Covering Business-to-Business (FCB2B) and other affiliated...

Mohawk Group announces ‘Believe in Better’ Awards

Mohawk Group has launched its "Believe in Better" awards program. It is now seeking completed interior design projects from any commercial market segment from...

Obituary: Ken Sherwood, Abbey Carpet & Floor

Ken Sherwood, a flooring industry veteran for over 40 years who served as vice president of franchise development – Western and Rocky Mountain states...

Coverings Installation & Design Award winners announced

Orlando—Coverings, North America’s largest international tile and stone conference, has bestowed Coverings Installation & Design (CID) Awards to 22 exceptional tile and stone projects...

TCNA members donate tiled doghouses to Pet Alliance

Orlando—Demonstrating tile’s exceptional beauty, versatility and sophistication, 11 members of the Tile Council of North America (TCNA) donated custom, handcrafted tiled doghouses—each a unique...
Some text some message..
X