Salem, N.J.—Mannington Mills unveiled a new corporate logo and brand identity. This evolution establishes Mannington Mills as the umbrella over its family of companies and associated brands.
“Since 1915, the Mannington Mills name has represented innovative design and manufacturing, a commitment to service and the most dedicated team of associates in the flooring industry,” said Keith Campbell, chairman of the board. “These attributes have enabled us to grow in ways that John Boston Campbell, our founder, and my great grandfather, never could have imagined. Our new corporate branding reflects our focus on the future while paying homage to our company’s rich heritage.”
Tom Pendley, president and CEO, added, “Mannington Mills is a much more complex organization than it was even just five years ago. Our business units, Mannington Residential and Mannington Commercial, each have established their own unique brand identities in their respective marketplaces. Mannington Residential houses the Mannington, Phenix and Mannington on Main brands while Mannington Commercial encompasses Amtico and Burke. With that, we felt it was time to distinguish the corporation, Mannington Mills, Inc., from the business units with these updated branding elements.”
According to the company, the new logo allows for design flexibility across all physical and digital touchpoints and its color palette is fresh yet sophisticated, taking cues from the palettes established by the Mannington Commercial and Mannington Residential business units.
“It’s exciting to bring this next evolution of Mannington Mills to fruition,” said Betsy Amoroso, senior director of corporate communications. “A lot of thought went into what this means for the company and its future. We chose a logo that represents our long history dedicated to partnerships and craft, and the new icon is a double “M” monogram that embodies precision and professionalism and incorporates both Ms from the corporate name.”
Roll out is now underway and will continue over the coming weeks and months across the Mannington organization.