Shaw’s website named in BtoB Magazine’s “Ten Great Websites 2010”

Home News Shaw's website named in BtoB Magazine’s “Ten Great Websites 2010”

Dalton, Ga.— has been named one of BtoB Magazine’s “Ten Great Websites” of 2010 in a recent article. BtoB, a business-to-business marketing magazine, highlighted the features that make an effective website and provided a list of ten examples that exemplifies the characteristics every great site should have.

Recognition of from BtoB Magazine is significant for two reasons. First, the publication is not industry-specific, suggesting that the site has broad appeal outside of the flooring industry. Secondly, website usability and design experts nominated for the honor instead of Shaw submitting the site for consideration.

“With, we want to provide information, support and inspiration to help people make the best flooring decisions for their homes,” said Todd Callaway, interactive marketing manager for Shaw. “It’s encouraging to know that an objective source like BtoB Magazine and their accomplished panel of experts like the decisions we’re making. We’re honored for to be highlighted as a positive example of design and usability.”

Vidya L. Drego, senior analyst of customer experience at Forrester Research and one of the experts cited in the B2B Magazine article, wrote “has robust functionality and makes great use of multimedia and rich Web applications. You can take a photo of a floor and put the company’s flooring over it to see how it would look. That’s incredibly compelling. They solve a common problem that many companies have—actually being able to envision a product in use.”

Although is primarily a business-to-consumer site instead of a business-to-business site, the magazine liked the way the site balances consumers’ needs with the needs of business people like retailers, designers and building professionals.

“One of the best parts of this recognition is the opportunity it gives us to promote Shaw Web Studio, the web services that Shaw provides flooring retailers,” Callaway said. “Our plan all along when developing was to first build the tools for our own site and then leverage that investment to help retailers with their sites.” Most of the same features and benefits that lead BtoB Magazine to recognize are available for retailers’ own sites.

According to Misty Hodge, Shaw’s web services manager, retailers recognize the power of the web, but have difficulty with time, cost and technology expertise. Shaw Web Studio addresses these concerns with solutions for retailers who need a website or are looking to make their existing websites better. Solutions include customized web sites, product catalogs, select content and automated delivery of product images and data. All of the tools are easy-to-use, easy-to-maintain and affordable.

“Our goal is to provide retailers a way to capitalize on the success of with positive and informative web experiences for their respective consumers,” says Hodge. “Shaw Web Studio will dramatically help retailers create and maintain professional, affordable websites. Shaw is proud to support our retailers and take the industry to the next level in marketing technology.”

BtoB Magazine’s “Ten Great Websites 2010” article can be found at

For more information on Shaw’s web services, visit or call 888.742.9932.

Must Read

Louisville Tile’s CEO to present at Coverings 2023

Orlando, Fla.—Louisville Tile’s chief executive officer, Matthew Saltzman, will be presenting at Coverings 2023, held here, on April 20. Coverings is the preeminent event...

Robert Varden, IUPAT launch intensive certification program

Rockwall, Texas—Flooring installation veteran, Robert Varden, and Val Chestohin, lead floor covering instructor DC 16 FTI Northern California and Nevada of the International Union...

Exclusive: Mohawk kicks off partnership with Rhinory

Texas—Mohawk Flooring is charging toward a better tomorrow by kicking off its partnership with Rhinory, a winery and rhino sanctuary based here. The partnership...

A ‘Showroom Pricing’ solution

Before starting her own software company, Kristen Stensby worked in her family’s flooring store in St. Louis as a commission-based RSA in charge of...

Flooring software technology providers up the ante at Surfaces

Las Vegas—The 2023 International Surface Event highlighted the vigor with which the flooring industry is facing today. Flooring software technology providers were among those...

Shaw resilient eligible for recycling through re[TURN] program

Ringgold, Ga.—Shaw Industries announces Shaw Plant RP, located here, resilient products (both LVT and SPC) are now recyclable through the re Reclamation Program. As...
Some text some message..