Stark acquires Rodeo Carpet Mills

Home Categories Carpet Stark acquires Rodeo Carpet Mills

MARIETTA, GA.—Stark Carpet has acquired Rodeo Carpet Mills, making it a division that will be run by Carmen Murray, former owner and president of Rodeo. Stark will produce the Rodeo line of custom wool rugs and broadloom, much of which will carry Wools of New Zealand’s (WONZ) Laneve brand.

According to Rick Zolt, Stark’s vice president of sales and marketing, Rodeo is expected to be a perfect fit for Stark, which specializes in custom carpet, fabric, furniture and wall coverings for both the residential and contract markets. “The Laneve brand complements the excellence of the Rodeo Collection by Stark Carpet and offers retailers an opportunity to bring their customers environmentally conscious products.”

Murray is equally looking forward to becoming part of Stark. “Stark will offer the entire Rodeo line, including Sparkle, some shag styles and the company’s color blending techniques. These products have always supported the WONZ brand and we look forward to extending this brand to include Laneve, through which we’re able to tell the story of the farms in New Zealand which grow the wool that goes into each product we make.”

The Laneve brand signifies that wool used in the making of Rodeo Collection by Stark Carpet comes from farms that meet accredited standards for animal welfare, land management, farming and environmental practices. Laneve is also traceable to source through a code carried on the carpet label which can be entered into the WONZ website to reveal the farm where the wool was grown.

Must Read

Emser releases new tile product catalog

Los Angeles—Emser Tile announced its complete suite of products with a new 2022/2023 tile product catalog, available both in print and online. According to the...

NWFA builds 64th R.I.S.E. home

St. louis, Miss.—The National Wood Flooring Association (NWFA) provided flooring for its 64th home in support of the Gary Sinise Foundation R.I.S.E. program (Restoring...

Karndean named a ‘Pittsburgh Top Workplace’

Export, Pa.—The U.S. corporate headquarters of leading luxury vinyl supplier, Karndean Designflooring, has been named a Pittsburgh-area “Top Workplace” for the 11th consecutive year...

Walking homeowners through design trade-offs

(This article was originally published on Houzz.com and has been edited for content and style.) While homeowners may be prepared to prioritize certain elements and...

Interface meets carbon neutral status

Atlanta—Interface said it has been third-party certified as a Carbon Neutral Enterprise. The company said it met Carbon Neutral Enterprise status according to the...

RFCI holds annual fall meetings

Atlanta—The Resilient Floor Covering Institute (RFCI) held its fall in-person meetings for two of its key committees here last week. According to RFCI, the...
Some text some message..
X