Boca Raton, Fla. – Q.E.P. has unveiled a new brand identity for its QEP-branded products. This event marks the first time the brand logo has been modified since its inception in 1979.
QEP the corporation unveiled a new identity in 2009. The QEP corporate logo represents QEP the company and all the brands and subsidiaries that operate under the large corporate structure, including the new QEP-branded products.
“As all great brands undergo transformation throughout their lifetime, it is now time to give a facelift to one of our most treasured assets,” said Jamie Clingan, senior vice president, marketing. After careful research and many months of work, a decision was made to retain the legacy of QEP by keeping the yellow and blue that has become synonymous with the QEP brand. The diamond shape has been modified and the overall look has been brought into the current time frame while enhancing the readability of the QEP brand.
Part of the logo transition included a new look and feel for the QEP-branded products and their packaging. Goals for this project includes lean designs, strong colors and simplification of packaging. Smaller packaging cards and no plastic allows the customer to touch and feel prior to purchasing and is more environmentally friendly.
Over the course of the redesign, QEP worked closely with a team of contractors to receive a range of professional feedback to better assist in implementing new products as well as improve those already on the market. “In the course of this we recognize that comfort is much more than a soft handle, it’s one of the greatest aspects of a design’s effectiveness,” Clingan explained. Comfort plays right into efficiency, reducing the time and effort needed to perform at the same level. Therefore, QEP made improvements to select products focusing mainly on the ergonomics of the handles.
Many of the newest products launched this year have already been packaged with this new look and will be on the market as early as this month. QEP will be going through a phase-out stage of old packaging, so there will be a mix of old and new in store sfor a period of time.
“Currently our websites and social media platforms all reflect this change, and going forward we are working with many of our various media outlets to ensure all updates of our logo and look is being perceived correctly through the industry and tradeshows,” Clingan concluded.