Mohawk to add LVT production in Belgium

Home Inside FCNews Mohawk to add LVT production in Belgium

Nov. 4/11 2013; Volume 27/number 14

Calhoun, Ga.—Mohawk will build a luxury vinyl tile (LVT) line in one of its Belgium facilities that will support approximately $100 million in sales.
 The line is scheduled to become operational next year but won’t have much impact on Mohawk earnings until 2015, the company said.

The mill recently closed its Pergo plant in Sweden and moved production to Belgium (FCNews, Aug. 19/26). “There are many similarities between LVT and laminate manufacturing,” said Jeff Lorberbaum, CEO, “so we can leverage our technical design-and-click expertise to differentiate our products.”

Mohawk’s first LVT product was launched in 2012. Simplesse is a 14-SKU collection of 6 x 49 planks utilizing the Uniclic locking system. Visuals include oak, chestnut, barnwood (distressed look), walnut and jatoba.

Earlier this year it added an entry-level, 2mm gluedown LVT called Prospects to the mix. Designed for multifamily, the line includes six wood looks and three stones. The company said the big difference between Prospects and competing products is that Prospects contains only virgin vinyl.

Must Read

Trendspotting: Performance, styling drive resilient category

The resilient category has grown leaps and bounds in the last few years—in terms of both market popularity as well as sales. In fact,...

Daltile launches mobile app for ProExchange

Dallas, Texas— Daltile launched a mobile app for its existing B2B ProExchange service. The new app is designed to make using the company's robust...

CFL hires new technical services manager

Dalton, Ga.—CFL North America hired Jim Freeman as its new technical services manager. Barron Frith, president, said Freeman's proven technical knowledge and dedication to...

Armstrong voted builder brand leader

Lancaster, Penn.—Armstrong Flooring was voted a brand leader in Builder Magazine’s 2020 Brand Use Study, an annual survey of building professionals. The survey found...

WFCA names 2020 Hall of Fame inductees

Dalton, Ga.— The World Floor Covering Association (WFCA) will induct three industry leaders to its Hall of Fame. The inductees are the late Reginald...

Nebraska Furniture Mart makes executive changes

Omaha, Neb.— Irv Blumkin, CEO of Nebraska Furniture Mart, will become chairman effective April 13, 2021. His brother, Ron Blumkin, will serve as vice...
Some text some message..