Mohawk to add LVT production in Belgium

HomeInside FCNewsMohawk to add LVT production in Belgium

Nov. 4/11 2013; Volume 27/number 14

Calhoun, Ga.—Mohawk will build a luxury vinyl tile (LVT) line in one of its Belgium facilities that will support approximately $100 million in sales.
 The line is scheduled to become operational next year but won’t have much impact on Mohawk earnings until 2015, the company said.

The mill recently closed its Pergo plant in Sweden and moved production to Belgium (FCNews, Aug. 19/26). “There are many similarities between LVT and laminate manufacturing,” said Jeff Lorberbaum, CEO, “so we can leverage our technical design-and-click expertise to differentiate our products.”

Mohawk’s first LVT product was launched in 2012. Simplesse is a 14-SKU collection of 6 x 49 planks utilizing the Uniclic locking system. Visuals include oak, chestnut, barnwood (distressed look), walnut and jatoba.

Earlier this year it added an entry-level, 2mm gluedown LVT called Prospects to the mix. Designed for multifamily, the line includes six wood looks and three stones. The company said the big difference between Prospects and competing products is that Prospects contains only virgin vinyl.

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