Armstrong introduces Prime Harvest Oak

Home Press Release Armstrong introduces Prime Harvest Oak

Lancaster, Pa. – Armstrong has introduced Prime Harvest Oak, a new hardwood floor offering that it said takes the enduring look and proven durability of oak and propels it to a new level.

According to Armstrong, flooring retailers know that oak, a best-selling hardwood species, makes up about 70% of all hardwood flooring sales. Its popularity is due in part to its ready abundance, but also because of distinctive grain, good looks and dependable strength.

“Prime Harvest Oak gives our dealers an exciting new story to tell about oak, with a brand new take on styling, colors and plank size,” said Milton Goodwin, vice president, product management-hardwood. “Oak is one of the most affordable hardwood choices and this new level of styling sophistication and premium quality make Prime Harvest Oak a great value in hardwood flooring today.”

Prime Harvest Oak is available in 12 shades, ranging from white-washed looks to ruby-toned to deep browns, and comes in 5-inch planks. The floors are designed to complement or contrast with a home’s interiors, including cabinetry, furniture and other elements of décor. Prime Harvest Oak, available in both solid and engineered structures, offers a traditional high gloss for a more formal look as well as a more casual, contemporary low gloss.

Must Read

AHF reaches agreement to acquire Crossville

Mountville, Pa.-AHF Products, whose portfolio currently comprises more than a dozen brands, expects to add another well-known name (and category) to its offering. FCNews...

Cali launches Vinyl Windandsea High Tide collection

San Diego—Cali has unveiled the CALI Vinyl Windansea High Tide collection, a lengthier upgrade to its classic Windansea series, now denoted as Low Tide. Designed to...

Emser Tile releases 2024 catalog

Los Angeles—Emser Tile has released its 2023/2024 catalog, available both in print and online. The newly released 450+ page resource offers an extensive and varied...

Latest innovations in subfloor solutions

Most professional installers would agree the ultimate success of any flooring installation largely depends on the condition of the subfloor that lies beneath. To that...

AHF announces exclusive partnership with Spartan Surfaces

Mountville, Pa.—AHF Products has entered into a strategic agreement with Spartan Surfaces, effective September 21, 2023. Spartan Surfaces will have exclusive distribution for the...

FCEF awarded federal grant for installation training

Dalton—The Floor Covering Education Foundation (FCEF) has been awarded a federal grant to fund installation training programs at several colleges in Alabama over the...
Some text some message..
X