Dalton—Beaulieu America announced it has reached a distribution agreement with USFloors for the introduction of a completely new line of waterproof products designed to “boldly go” where traditional laminates and engineered wood flooring “fear to tread.”
Featuring patent pending COREtec technology, this new line will allow Beaulieu to expand beyond its current assortment of Bliss luxury vinyl tile and plank products. Beaulieu will market these new products under the Bliss COREtec ONE Waterproof Engineered Flooring brand.
“These products fill a real need in the marketplace for high quality, affordable, waterproof flooring in applications where traditional laminate and wood flooring may be too risky,” said Stan Bouckaert, director of hard surfaces for Beaulieu America. “Unlike traditional laminates and wood, new Bliss COREtec ONE can be safely installed in locations that may experience moisture—such as kitchens, bathrooms, laundry rooms and basements. And, I think dealers will find they can hit a price point that will truly make these ‘go-to’ products.”
New Bliss COREtec ONE Waterproof Engineered Flooring will feature colors and visuals that are totally unique to Bliss, while incorporating the patent pending COREtec technology that has recently enjoyed such success in the marketplace.
This new collection is being launched in January 2015.