Norwalk, Conn.—Metroflor Corp. announced that it has formed a partnership with Shnier, a leading Canadian floor covering solutions company, to distribute Aspecta, a new global contract brand. Aspecta will be Shnier’s exclusive commercial LVT program in Western Canada and will expand Shnier’s LVT opportunities in Eastern Canada.
“We are so excited that Shnier has decided to take on Aspecta in Canada,” said Paul Eanes, vice president of sales for Aspecta. “[It] will be a robust environment for this dynamic brand thanks to our relationship with such a prestigious distributor.”
“Style and color are critical to success in the specified LVT business,” said John Stewart, Shnier D9 product manager. “We believe Aspecta’s styling and product specifications are well suited for the Canadian market. The collateral sample and marketing materials to attract designers and architects to the program are second to none. Aspecta is positioned as a technically superior product, with exceptional styling and marketing support.”