Dallas—Quick-Step’s new Tuxedo Pine has landed a coveted spot in the World Floor Covering Association’s (WFCA) consumer media tours for 2015. Tuxedo Pine is part of Quick-Step’s Envique collection and features a fire-charred wood look.
“Each spring the WFCA gathers the most impressive new products and presents them to leading home and shelter publications in New York, Des Moines, Birmingham, San Francisco and Los Angeles,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “During the tours, WFCA meets with editors from magazines such as House Beautiful, Coastal Living, Good Housekeeping, Better Homes & Gardens, Interior Design and dozens of others. Each year, WFCA’s goal is to present these influential editors with the ‘latest and greatest’ products from the flooring industry.”