New York—Bostik, one of the world’s largest manufacturers of adhesives and sealants, recently launched a national campaign featuring a video of actor and environmentalist Ed Begley, Jr., which aired on a television more than 20 stories high in the center of Times Square. Begley is known for his positive environmental initiatives in addition to being a well-known actor.
In the video, Begley explains why Bostik’s Ultra-Set SingleStep2 was an ideal choice for the construction of his LEED Platinum home as the product’s low VOCs and recycled post-consumer content contribute to LEED points. Nearly two million people view the digital screen every day.
The video can also be found on Bostik USA’s YouTube channel.