Dallas—The Columbia brand has recently launched three engineered hardwood collections: Wimberly, Ashby and Vale. These offerings are the right products for today’s market, according to Harry Bogner, senior vice president of hardwood for Unilin, Columbia’s parent company, noting the rise of the engineered hardwood market. “This trend started a few years ago and is projected to continue increasing,” Bogner said. “At Columbia, we are continually positioning our retailers for success in this growing engineered market by regularly launching new products such as the Wimberly, Ashby, and Vale collections.”
Columbia’s new Wimberly is a rustic antiqued flooring collection with a beautifully weathered appearance that resembles the uniqueness of reclaimed wood. Striking knots and dramatic character marks further emphasize the depth and texture of this antiqued flooring.
Columbia’s new Ashby collection features longer/wider planks, including softly wire-brushed oaks and smooth maple in fashion-forward matte tones in 7-inch wide planks and random lengths up to 72 inches long; the products showcase the natural beauty of hardwood with ample amounts of rustic character including cracks, knots and splits.
Columbia’s new Vale collection is a blend of smooth maple and walnut floors, along with softly wire-brushed oak and hickory — in longer/wider planks. Rich browns, warm grays, and unique natural tones create high-end visuals. Ample amounts of rustic character, including cracks, knots, and splits are featured in this new collection.