Saint-Georges, Quebec–Mirage has announced the launch of its new website (miragefloors.com), which is optimized for standard and mobile platforms and automatically adapts to the user’s interface.
The company said the content-rich site is a complete tool that makes it easy to explore the world of hardwood flooring and the distinctive features that make Mirage’s hardwood floors a benchmark of quality in North America. The site layout is visual, ergonomic, and intuitive, making it easy to find information.
“For many consumers, a hardwood floor is something they’ll only purchase once in a lifetime and they want to be sure they’re making the right choice, in terms of both look and quality,” said Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand. “With the many species, colors, textures, widths, and finishes available, the possibilities are almost endless.”
Mirage’s new website was designed to provide consumers with the information and tools to choose the hardwood flooring that best suits their needs and lifestyle. The company refreshed the process for ordering samples and maintenance products online and made its dealer locator function more seamless.