Beyond Flooring: Wall coverings expand sales opportunities

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May 23/30, 2016; Volume 30, Number 24

With “Beyond Flooring,” FCNews announces the launch of a new department that will explore new profit opportunities for specialty retailers. Given the evolution of the floor covering industry, more retailers are expanding into related home improvement categories such as window treatments, countertops, wall coverings, furniture, paint and even lighting fixtures. The first installment in this new series focuses on vertical surfaces. Following are some of the latest wall covering products from flooring manufacturers.

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