Belknap White hosts FlooringPlus convention

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November 27-December 11, 2017: Volume 32, Issue 13

Mansfield, Mass.—The Belknap White Group (BWG), a full-line distributor and member of the Bravo Group, hosted its 17th Annual FlooringPlus Convention at The Sagamore in Upstate New York recently. Scores of retailers, vendors, exhibitors and sponsors turned out for the event.

This year’s convention focused on BWG’s tradition of empowering its FlooringPlus members. This two-day event featured keynote speaker Jay Rifenbary, whose presentation “No Excuse!” discussed incorporating core values, accountability and bringing balance into one’s life and career.

Additional breakout sessions focused on marketing and the importance of consistent advertising, effective website marketing, promoting consumer financing options and the often overlooked importance of making customers feel appreciated. Other sessions included important technical issues such as “Focusing on Moisture Control.” Attendees learned about new products and services during the event’s two-day product showcase.

One of the highlights of the convention was BWG’s awards presentation luncheon. This year, BWG recognized the following award recipients:

  • Tony and Kathy Sicilia, Floor & Home, Inc. Westwood, N.J. (Highest percentage increase).
  • Gary and Shelly Bertrain, Lee Appliance, Plattsburgh, N.Y. (Cross corporate account of the year).
  • Elite Flooring Specialist, Hartford, Conn. (Dealer of the year).

“Our 17th annual convention was a resounding success,” said Paul Castagliuolo, BWG president. “Thank you to all suppliers, service providers, employees and participants who joined us to renew friendships, forge new relationships and help plan for our shared future.”

The Belknap White Group created the FlooringPlus Loyalty Program to provide its customers with ongoing cogent information on merchandising, marketing, technology, education and business resources. Members enjoy the benefits of a group program while maintaining their independence and identity.

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