Product development process feeds off cues in fashion, home decor
February 5/12, 2018: Volume 33, Issue 17
By Reginald Tucker
Salem, N.J.—At Mannington no product is brought to market without the requisite research, forethought and consideration of retailer needs and consumer trends and designs. FCNews got a glimpse of that extensive creative design and development process at work at the company’s in-house design showroom at its facilities here during a special Surfaces product preview event.
Presented here are some of the highlights across several product categories.
Rooms that are prone to spills and wet messes can still have the look of wood (plus the exceptional performance of a luxury vinyl tile) with Mannington’s new Adura Max Apex. “Our Adura Max Apex floors deliver the look of real wood with formats that include wide widths and long lengths as well as variable widths and lengths,” said Joe Amato, vice president of residential styling. “This mix of renewed classic and on-trend designs capture the essence of real wood in ways we once could only imagine.”
Apex Adura debuts in six new colors: Aspen, a rich, refined European Oak design; Chart House, which conveys a shiplap design; Hilltop, a traditional reclaimed hickory look; Hudson, an urban chic visual; Napa, a character oak design with a classic European ceruse finish; and Spalted Wych Elm, a versatile design in 8 x 72-inch planks that easily transitions from traditional to contemporary settings.
Luxury vinyl sheet (LVS)
What’s old is new again, so the expression goes. Mannington’s Revive LVS collection gets three new looks that feature updated spins on classic and vintage looks, including floors with highly decorative surfaces.
“Mannington floors are designed to be lived on,” said Terry Marchetta, director, residential styling. “Our new sheet vinyl collection reflects that philosophy by marrying style with easy maintenance in our interpretations of on-trend looks in home design.”
Designs include: Oceana, a modern spin on classic Carrara marble; revive tapestry, a fresh take on classic decorative tile; Versailles, inspired by the well-traveled pathways of the iconic French palace for which it is named; Millcreek, inspired by reclaimed timber found in an old grain mill; and Patina, which delivers the authentic look of naturally aged concrete in easy-care LVS style.
Mannington’s confidence in the mature but still relevant laminate category is reflected by its commitment to bringing retailers products that provide trade-up opportunities. The company aims to do just that with the latest additions to its Restoration Collection.
Highlights include: Hillside Hickory; already one of Mannington’s best-selling hickory plank designs, this line spins contemporary, creating a floor that works well in modern farmhouse and neutral Scandinavian settings, according to Cristen Del Bove, senior stylist. Then there’s Palace Plank, which combines the timeless beauty of wide plank European white oak with state-of-the art technology for a floor infused with authentic color, texture. Lastly, Palace Chevron is a look that dates back to 17th century France.
Mannington’s already extensive hardwood lineup gets a quintet new designs this spring. Additions include Carriage Oak, which captures the essence of worn painted wood from vintage carriage houses but in an updated, contemporary color palette; Foundry Hickory, which features subtle wire brushing enhanced by a triple-stained effect; Tribeca Oak, which offers a refined urban look with subtle wire brushing and multiple stain layers; Cider Mill Hickory, which combines the charm and nostalgia found in a vintage cider mill. A unique hand staining technique showcases the natural color variation, ranging from light to dark, on each plank; and Cider Mill Oak, which captures the spirit a of wood found in old mills.