Crossville launches Virtually Crossville trade show experience

Home Categories Crossville launches Virtually Crossville trade show experience

Crossville, Tenn.—Crossville, Inc. has launched Virtually Crossville, an online experience offering on-demand content created and curated to help fill the void left by this year’s canceled industry trade shows.

“By the time shows were canceled, our trade show team was all packed up and ready to ship many parts of our spring booths,” explained Lindsey Waldrep, VP of marketing for Crossville. “Msg2Mkt—our public relationship firm—saw a great opportunity in photographing the components and bringing a branded event experience to customers online.”

From there, Waldrep said the idea of Virtually Crossville grew to include other elements to replicate the valuable content and engagement that in-person conferences and expos nurture.

“We rounded out Virtually Crossville with lots of trends information and inspiration, as well as exclusive educational sessions targeted for distributors, retailers and designers,” she said. “We even include items that participants can download and a giveaway opportunity for those who want to submit unique pattern designs.”

The Virtually Crossville experience is comprised of four distinct modules:

  • Virtual booth tours
  • Trends insights
  • Education sessions
  • Show & Share opportunities

“Crossville always puts our customers first,” Waldrep said. “That’s why, in these unprecedented times of social distancing, we’re creating modes of staying in touch and engaging with those who want ideas and need our products. Whether in-person or virtual, we are in this together.”

Must Read

Mohawk donates supplies to local schools

Calhoun, Ga.—Mohawk is supporting safety precautions as local students, teachers and staff return to school by making several large donations in northwest Georgia prior...

Daltile supports Gary Sinise Foundation

Dallas—Daltile recently supported the Gary Sinise Foundation provide a new home for wounded veteran Rico Roman and his family. The home is the 64th...

UNY-Groups partners with Välinge

Japan—UNY-Group, an importer and producer of flooring products for the European market with a sales focus in the Netherlands, UK and Germany, is investing...

Technology, training go hand in hand

By Jason Goldberg I’ve been working in the flooring industry for 34 years. In every one of those years, having enough qualified installers has been...

Retail Lead Management tracks prospects from start to finish

By Megan Salzano Three years ago, Retail Lead Management (RLM) hit the market as a first-of-its-kind software system specifically designed to help flooring retailers manage...

Top tips to creating better video content

By Nicole Murray In today’s tech-dependent world, businesses are utilizing various electronic/digital tools to engage with consumers and generate brand awareness. One of those technologies...
X