Abbey, Floors To Go team up with Roomvo

Home Categories Abbey, Floors To Go team up with Roomvo

Abbey Carpet & Floor and Floors To Go have partnered with Roomvo—a company that specializes in visualization tools for the flooring industry—to provide digital room viewer capabilities for the retailers’ network of floor covering showrooms across North America.

“Visualization has moved from being a ‘nice to have’ to an expectation on the part of consumers,” said Bill Wilson, vice president of marketing at Abbey. “Given our members’ reputations for providing a top-notch customer experience, it was critical to go with the segment leader. Roomvo’s outstanding realism, ease-of-use and speed made them the logical choice.”

Ted Dlugokienski, CFO and EVP of operations at Abbey, said partnering with companies like Roomvo is key to the ongoing success of its members. “Abbey’s success over the past 62 years is a testament to our members’ ability to build great relationships with their customers,” he said. “We’re committed to build on that success by partnering with companies like Roomvo. The strength of their product pipeline and compelling vision for the future match our values.”

Abbey retailers clamor for useful selling tools

Abbey dealers got their first glimpse of Roomvo’s visualization technology at the group’s convention back in February. The technology, according to Wilson, “ties in with the buying groups’ efforts to upgrade its digital assets and put more great tools in the hands of our members. We gave our dealers a sneak peek at the Roomvo visualizer, and they couldn’t wait to start using it to generate traffic and close sales.”

Technology drives changes in shopping habits

Retail has been undergoing an evolution as digital technologies are adopted to improve consumers’ ability to interact with brands and products on their own terms. The COVID-19 pandemic, associated lockdowns and tentative return to public interaction are accelerating the rate of change.

“Committing to new flooring is a big deal for most people,” said Pawel Rajszel, CEO of Roomvo. “The vast variety of options, combined with the significant cost, means that it often takes months for consumers to reach a decision. Roomvo allows users to see how a new floor will look in their own room in seconds. As a result, decisions can be made more confidently and much more quickly—sometimes on the spot.”

Metrics point to increased consumer usage

According to research conducted by Roomvo, consumer familiarity and usage of interactive, high-tech visualiztion tools are on the rise. “Usage keeps hitting record highs, so consumers are clearly still planning renovation projects,” Rajszel said. “In fact, this is the perfect time for retailers to engage or re-engage with consumers and help them capture the surge in demand when things get back to normal.”

Must Read

Starnet Design Awards to host virtual awards ceremony

Columbus, Ohio—On June 2, Starnet will reveal the nominees and winners of the 22nd Annual Starnet Design Awards during a virtual celebration. Annually the...

Schönox partners with BIMsmith for new BIM tools

Florence, Ala.—Schönox has partnered with BIMsmith, the leading platform for building product research and selection, to provide a suite of new Building Information Modeling...

WATCH: FCNews, Starnet members discuss business amid COVID-19

https://youtu.be/1mE0jtmNtwM We're continuing our Talk Tuesday series with three major Starnet members. FCNews publisher, Steve Feldman, sat down with three major commercial contractors and Starnet members—Randy...

WFCA to host next retail survival webinar

The World Floor Covering Association (WFCA) is set to host its next webinar focused on successful strategies for flooring retailers in the age of...

Dominic Rice named Floor Covering Institute president

Dominic Rice, a 24-year flooring industry veteran, has joined the Floor Covering Institute as its new president, according to institute founder Jim Gould. Rice spent...

Economic update: Alan Beaulieu sees recovery on the horizon

In the third and final part of its COVID-19 ‘Black Swan’ webinar series—held on May 22—Alan Beaulieu, president of ITR Economics, provided a “data-driven”...
X